SARAVANAN, S; JOSEPH, A Sam Immanuel; JAYASURYA, M. The Influence of Environmental Awareness on Green Purchase Behaviour among Urban Consumers: Insights from Potential Buyers of Eco-Friendly and Sustainable Products. International Journal of Business Strategy and Innovation, [S. l.], v. 1, n. 1, p. 56–74, 2026. DOI: 10.68090/IJBSIVol1Iss1-6. Disponível em: https://ijbsi.stratnovapublication.com/index.php/ijbsi/article/view/6. Acesso em: 20 sep. 2026.