PARIHAR, Utkarsh Singh; PRAKASH, Piyush. Big Data Analytics and Artificial Intelligence for Sustainable Omnichannel Marketing in the FMCG Industry: A Conceptual Framework. International Journal of Business Strategy and Innovation, [S. l.], v. 1, n. 2, p. 1–19, 2026. Disponível em: https://ijbsi.stratnovapublication.com/index.php/ijbsi/article/view/10. Acesso em: 29 jul. 2026.